Client: The Long Beach Island Foundation of the Arts and Sciences

Objective: Design a visually engaging, information-rich print advertisement for Breaker Magazine (Breakerzine) to promote multiple upcoming events and initiatives at the Long Beach Island Foundation of the Arts & Sciences. The goal was to increase event attendance, drive registrations, encourage memberships, and reinforce LBIF as a year-round cultural destination on Long Beach Island.

Target Audience: Local residents, seasonal homeowners, families, artists, and culturally engaged community members across Long Beach Island and surrounding coastal areas. The audience includes individuals seeking creative experiences, educational programming, community events, and opportunities to support or engage with the arts and sciences.

The advertisement uses a warm, tactile ceramic background to immediately convey creativity and hands-on artistry, visually anchoring the ad in LBIF’s programming. A centered, structured content block organizes multiple event offerings into clearly defined categories, ensuring the layout remains clean and digestible despite the volume of information.

Iconography reinforces each event or initiative, helping readers quickly scan and identify areas of interest. Strong typographic hierarchy separates headlines, dates, and calls-to-action, making key details easy to locate in a fast-paced magazine environment.

By balancing visual warmth with structured organization, the design solves the challenge of promoting numerous programs within a single advertisement—presenting LBIF as dynamic, accessible, and active year-round without overwhelming the reader.