Client: The Pennington School | Meckler Library

Objective:
Create a playful social media series that promotes books by tapping into the cultural popularity of the Barbie movie, making reading feel fun, current, and relatable.

Target Audience:
Middle and high school students, as well as the school community, especially those engaged with pop culture and social media trends.

Overview:
This series reimagines book covers through a Barbie-inspired lens, pairing bold, colorful graphics with empowering taglines. The designs use high-contrast colors, layered textures, and expressive typography to mirror the energy of the film’s marketing. By blending literature with a recognizable cultural moment, the series captures attention and makes books feel fresh and relevant. The result is a vibrant, engaging campaign that encourages students to connect with stories in a fun and unexpected way.