Client: The Long Beach Island Foundation of the Arts and Sciences

Objective: Design a full-page print advertisement for The Book magazine that positions LBIF as a premier coastal wedding venue, driving inquiries and bookings for 2026 and 2027. The ad aims to elevate brand perception by blending LBIF’s arts-driven identity with aspirational wedding imagery, while clearly communicating contact information and nonprofit credibility.

Target Audience: Engaged couples in Long Beach Island and the surrounding coastal and South Jersey communities who are actively searching for a distinctive wedding venue. The ad speaks to couples and families who value a scenic waterfront setting, a refined yet relaxed coastal atmosphere, and a venue rooted in arts, culture, and community.

The design leverages a full-bleed, golden-hour wedding photograph to immediately communicate atmosphere, romance, and the unique waterfront setting of LBIF. By allowing the image to dominate the composition, the ad visually repositions LBIF as a premium coastal venue rather than solely a nonprofit arts organization.

Strong, modern typography establishes clarity and hierarchy, guiding the viewer from emotional appeal (“Create the Wedding of Your Dreams”) to actionable information (“Now Booking for 2026 + 2027”). The LBIF logo remains prominent to maintain brand integrity, while the clean layout ensures contact details are easy to find and act upon. The result is a balanced design that blends aspiration with direct response marketing, transforming awareness into inquiry.